Mackintosh's streak continued in the 80s with such London and NYC successes as "little Shop of Horrors". He twice reteamed with Lloyd Webber for "Song and Dance" and "The Phantom of the Opera" and also forged alliances with the French team of Alain Boublil and Claude-Michel Schonberg ("Les Miserables", "Miss Saigon" and "Martin Guerre"). Where Mackintosh has had the greatest effect is in the marketing of his shows. Each has a distinctive logo that pops up on merchandise ranging from tee shirts to caps to coffee mugs. Additionally, he pioneered the superspectacle, big-budgeted musicals with flashy scenery and ensemble casts, cutting down on the reliance of a star to bring in the audience. Not that there have not been "name" performers in his casts; their presence, however, is not necessarily germane to the production. For television, Mackintosh mounted a 10-year anniversary concert of "Les Miserables" which was also released on video. In 1998. his 30-year career was saluted with "Hey, Mr. Producer!", a gala performed in the presence of Queen Elizabeth II and Prince Philip that was taped for broadcast and aired in the USA on PBS stations.
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